Joaquin leads all marketing, advertising, public relations, and web-based strategies for the Case businesses. He is responsible for all client acquisition and client retention efforts for Case. He brings over 18 years of experience in senior marketing positions as well as an MBA from Averett University.

Joining Case in 1999, he built one of the best marketing team's in the industry. He and his team have been valuable contributors to building the Case brand in the Washington DC market as well as across the country through Case's franchise system. The Case marketing team has also been recognized by receiving two Pinnacle awards. Their efforts have helped Case remain at the forefront of the remodeling industry.

Joaquin is a recognized national speaker and marketing expert who regularly speaks at industry trade shows, events, and is called upon for expert advice on marketing topics by editors from Remodeling Magazine, Professional Remodeler, Qualified Remodeler, The Washington Post, and Entrepreneur.

Passionate about staying current in marketing, he's a member of The American Marketing Association (AMA), and is active in networking groups for Franchising World and The Chief Marketing Officer (CMO) Network.

Specialties:

• Strategic marketing
• Advertising
• Brand and identity development,
• Web strategy
• Social media