It’s pretty common. A small business owner comes to us looking for help promoting his or her business. We suggest using Twitter as a way to find new leads, build relationships and as an overall way to cost effectively market their business. The small business owner then turns around, tilts their head and responds, “Twitter? What can Twitter do for me?”
Well, I’ll tell you. Below are 80 ways a small business owner can use Twitter to build and market their business.
Build Credibility
Answer common customer questions
Share insight and opinion
Pass on interesting links/posts
Tweet links showing your company featured on other Web sites or mainstream media
Tweet often to keep your brand in customer’s top of mind
Share high quality content that is relevant to your customers needs
Share information about your organization that customers, colleagues and others may be interested to know
Promote competitors when they deserve it
Tweet links to Slideshare presentations or videos of speaking engagements.
Promote upcoming speaking engagements
Mention awards you’ve won or accreditations you’ve earned
Be the one to break the news in your industry
Livetweet events
Market Your Business
Talk about company culture and values
Let people know the events your company will be attending this year
Offer discounts, coupons or special offers to customers who find you via social media
Offer discounts on conferences for folks who come to hear you speak
Show your human face
Talk about what you’re doing
Talk about who you are
Talk about why you do what you do
To get blog subscribers
Direct traffic to your site
Find referrals
Offer referrals
Connect vendors to one another
Hold contests
Highlight employees
Publish your Twitter handle on all direct mailings, email newsletters, on your Web site and all other marketing channels. Put it everywhere
Promote your latest blog posts and newsletters
Share reviews people have left about your site that made you laugh. Or smile
Tweet when you do something cool
Admit and apologize for flubs to help neutralize the impact
Be excited about your week
Ask for votes on social media sites (use sparingly)
Grow Ears
Track conversations about your brand for online reputation management
Track your most important keywords and subscribe to an RSS feed
Listen in on conversations about your general industry
Do free market research to see what people want/don’t want
Conduct Twitter polls to quiz consumer opinion
Learn about what’s working/not working for your competitors
See how your competitors are interacting with customers
80 Ways Twitter Can Help
It’s pretty common. A small business owner comes to us looking for help promoting his or her business. We suggest using Twitter as a way to find new leads, build relationships and as an overall way to cost effectively market their business. The small business owner then turns around, tilts their head and responds, “Twitter? What can Twitter do for me?”
Well, I’ll tell you. Below are 80 ways a small business owner can use Twitter to build and market their business.
Build Credibility
Market Your Business
Grow Ears
Grow Your Online Network
Grow Your Offline Network
Have Fun